Our Logo: A symbol of interdependence

Our logo is one of the ‘Adinkra’ or cultural icons of the Akan, one of the indigenous peoples of Ghana. They know it as ‘ese ne tekreme’ – the teeth and the tongue.

It is a striking image representing friendship and interdependence.

The symbolism derives from the interdependency of the teeth and the tongue in the mouth. They may occasionally come into conflict but they need to work together. It’s the perfect visual metaphor for the collaborative way we like to work, forming relationships with customers which will endure and deliver benefits for both of us.